Have you ever attended a conference that left you with a sense of inspiration and discovery? Kevin Brice, CEO of Xvoucher recently traveled to Vienna to attend E-ATP 2023. His key takeaways emphasized the critical role of integrating learning and assessment in the digital age, with AI emerging as a recurring theme throughout the event. In this blog post, we sit down with Kevin to delve into some of the most memorable moments and crucial insights he gained from the conference.
What insights did you gather from the conference about how professionals in the industry are adapting to the new opportunities and challenges presented by AI?
The conference shed light on the implications of artificial intelligence (AI) for the learning industry, particularly in assessment and certification. While some perceive AI as a threat, many others view it as an opportunity for growth and innovation. AI and how SMEs use it was discussed and debated, while a number of colleagues seemed to find the value of AI for preparation and study.
The overarching consensus was that AI possesses incredible potential but also comes with concerns about intellectual property (IP) protection and security. As AI continues to shape the future of credentialing, striking the right balance between harnessing its capabilities and addressing its challenges will be a key focus for the industry moving forward.
Could you share some sessions that you attended?
The conference offered a diverse range of sessions, allowing attendees to explore various facets of the industry. Each session provided unique insights into the dynamic evolution of the learning and assessment field.
Some of the sessions I attended focused were on AI. Others included Integrating Learning with Assessment, Maintaining Security, and Launching a Strategic Credential Framework. The closing keynote on cyber security was really informative.
Any specific session topics you took an interest in that showcased how the industry is evolving?
I facilitated a session delivered by Vikas Wadhwani, Director of Learning and Certifications at Meta. During “Launching New Experiences in Existing Programs: Lessons Learned”, Vikas shared how the Meta program handles certification renewal to increase renewal rates. Vikas also presented the renewal information on behalf of Liberty Munson, who runs Microsoft’s certification program and who could not attend the event.
Both programs implemented changes that clearly appealed to their certification holders, as renewal rates increased dramatically. Key catalysts were making preparation materials available at no/low cost, email reminders, and more flexibility in when certified professionals could renew. Great changes resulting in significant value to their membership.
Was there a session that stood out most to you?
The session that truly stood out for me was on Day 2. Titled 'Integrated Learning and Assessment in the Digital Age,' it was expertly moderated by John Weiner, representing Lifelong Learner Holdings (PSI parent Co). This particular session resonated deeply with me. With over two decades dedicated to the integration of assessment and training, I've long believed in its efficacy. At our company, we strive to enable a seamless transition between various facets of learning and assessment. Listening to Norihisa Wada, from the Ministry of Education in Japan, recount his experiences at Nintendo, where learners were actively engaged and incentivized through assessment and scoring, was truly impactful for the audience. The presentation showcased compelling data, emphasizing the vital connection between learning and assessment.
Some may see AI as a threat, but others see it as an opportunity. After listening to speakers this week, what is your outlook on how AI will impact the credentialing industry?
The takeaway about AI is that almost everyone is both excited about its potential and worried about the loss of IP and security issues that could arise from its use.
Any global takeaways that stuck with you about the differences in the industry in North America vs overseas?
Really, we struggle with the same problems and recognize similar opportunities. What I will call out is that as an industry, we have the opportunity to network, perform research, and problem-solve with colleagues across the globe. It is reassuring to know there are valued, trusting professionals within reach for collaboration. The profound impact we make on lives within this incredible industry is both humbling and gratifying.
Any other insights you’d like to share?
My experience at this conference reinforced my belief in the power of integrated learning and assessment while offering a panoramic view of the industry's future. As we navigate the ever-changing landscape of the digital age, collaboration and innovation will remain our guiding principles. As AI develops as a more significant factor in our industry, its evolution promises both excitement and challenges, and I look forward to being a part of this transformative journey.
